Being an entrepreneur is now a public option. Besides having flexible hours, opportunities to develop product and marketing it is very tempting.
Right now increasing in number, and was quite successful. One indicator of success is evident from the total export figure has reached USD 1.840 billion, Local Business Online
However, the general level of exports of this product has been classified as a success and managed to reach the target, the entrepreneurs tend not to enjoy the maximum benefit from their products.
Approximately 70.6 percent are micro businesses. Various limitations of these micro-entrepreneurs often hinder the success of their businesses. One of the obstacles faced to overcome this problem is the lack of access to information technology which will indirectly make them to market a product, or even export the product.
Many people assume that technological progress is not important that they feel no need to use it. Using the phone or simply according to their brochure is enough. When in fact less, because we now live in modern times, and inevitably must follow the developments, for example, by promotion through the internet or going online.
Although skilled in making products and persistent in achieving success, but they tend to stagnate when it comes to information technology. From the survey conducted, about 36 percent of the product owner did not know about computers and the Internet, 12% owner of the product using a computer and internet for business, and only 6% only, the owner of a successful product business online. Various constraints starting price of expensive computer, do not understand the Internet, to not have time to update the website, become an obstacle to business owners and product owners to market their products, thereby limiting in exporting their own products.